Outside How You Decide™
The opportunity to launch a company’s new tagline doesn’t happen often.
DESIGN DEVELOPMENT | BRAND STORYTELLING | WEB | CHANNEL MARKETING
To coincide with the writing and launch of a new tagline, I was tasked with crafting a refreshed visual language for Topo Designs' new chapter. I set out to pull at common threads between our existing branding and our new direction to weave them together. The majority of materials for this campaign were to be made from existing photo and video assets, so making sure things felt fresh was key.
Launch creative consisted of a brand video introduction, webpage redesigns, email & social campaigns, ads, and retail graphics.
Webpages:
About Topo Designs | Sustainability
