Topo Designs FW24

Fall/Winter 2024 brought a return to Topo’s roots as well as a step in a brand new direction.

Art direction, creative development, DIGITAL MARKETING, PROJECT MANAGEMENT

Topo has always been a Colorado outdoor brand rooted in mountain culture. To launch our FW24 line, we immersed ourselves in our own backyard — day trip escapes to towns and trails in the Rocky Mountains.

Our team set out to share this feeling with our audiences.

While honing how we visually communicate our mountain roots, I also assisted on photoshoots, managed content workflows, worked with partners to carry out ad strategies, and planned marketing launch moments across channels.