Topo Designs

2021-2023

A selection of work done for Topo as Graphic Designer on the E-commerce Team.

I designed Topo’s batch and automated emails for our DTC channel from 2021-2023. My role also spanned into calendar planning and revenue optimization strategies. Over my time, I integrated templates, designed automated email flows, managed an ESP migration, and increased our overall click-thru rates and revenue generation from the email channel.

Footer Redesign

Desperately needing a design update to bring it into our current branding and general trends, we set out to simplify and streamline our email footer. We prioritized essential and high-return content for customers as well as info that invites the user further into Topo.

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Automated Email Library

This was a resource I created to better serve our Ecom, Customer Service, and Marketing teams. We did large updates to our automated emails 2-3 times a year, and customers would often reach out with claims about emails received, discounts, order confusion, etc. To keep everyone on the same page with information our customers were receiving, or not receiving, I kept this visual library updated with current art and content. This led to a lot of saved time internally!