Colgate University
A selection of projects done for Colgate University
Acceptance Package
Opening college acceptance letters is an effervescent experience. Colgate’s acceptance packages are delivered in a trifold pocket folder to slowly reveal the joyous, hard-earned moment.
Welcome Package
Sent to students after they have enrolled at Colgate, this booklet serves as an introduction to life on campus and getting ready for move-in day. This booklet also has a back flap that contains required forms and instructions. Take a flip through the main booklet below.
Financial Aid Brochure
I redesigned this brochure to bring it into current branding and to include multiple new initiatives available for students. Overall, the goal was to inform parents and students and make them feel confident in their Colgate decision.
Podcast
PRINT | WEB
Colgate University’s first podcast, 13, asks Colgate community members — staff, faculty, alumni, etc. — 13 questions about their work.
Colgate Digital Welcome Swag
WEB | SOCIAL
This project started in the spring of 2020 to help incoming students who did not get to visit campus due to the COVID-19 pandemic feel connected to campus wherever they are and celebrate their decision to attend Colgate. Assets created included gifs for Instagram Stories, profile photo frames for Facebook, versatile graphics for posting to any social media account, digital backgrounds for desktop, mobile, and Zoom, and a webpage to host them for download.
View the Digital Swag webpage →
View Colgate’s Instagram for more social media assets →
This is Emrys: Colgate President Brian W. Casey’s pandemic-savvy dog, Colgate icon, and unofficial University mascot. Illustration by Lauren Kaelin.
Colgate Employee/Student Portal
WEB
Created wireframes, mockups, and content upload to Drupal. I worked closely with ITS and our developer to determine best approach from technical and user perspectives. This was the first in-house development project done after our website redesign in 2018–19.
Engaging and responsive emails for various Colgate audiences. Audience segmentation for A/B testing to increase click through rates.
No. 13
PACKAGE
No. 13 was an amber ale brewed by Good Nature Brewing for Colgate University in honor of the University’s Bicentennial Celebration in 2019. (Fun Fact: I worked for both places at the time.)
Wall wraps
Colgate University wall wraps strategically placed for arrivals or departures around Syracuse Hancock International Airport.
