Colgate Digital Swag

STUDIO: IN-HOUSE

SCOPE:

social media content
digital assets
web layout (Drupal)

DATE: Spr/SUM 2020

Due to COVID-19 complications, some incoming students did not get to visit campus before making their decision, and many made decisions not knowing if they would be on campus in the fall. These assets were created to help these students feel connected to Colgate and its campus wherever they are.

As Designer at Colgate University, I created numerous illustrated gifs for Instagram and assets for social and web use to extend the reach of the campus experience and spirit to the digital space. I created gifs for Instagram Stories, profile photo frames for Facebook, versatile graphics for posting to any social media account, digital backgrounds for desktop, mobile, and Zoom, and a webpage to host them for download.